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Four steps to ensuring best practice in new brand launches

Four steps to ensuring best practice in new brand launches
Four steps to ensuring best practice in new brand launches
0001-8295
Crisafulli, Benedetta
930306a5-4f20-459b-b4a7-180fdda61c8f
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, Benedetta
930306a5-4f20-459b-b4a7-180fdda61c8f
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Crisafulli, Benedetta and Singh, Jaywant (2017) Four steps to ensuring best practice in new brand launches. Admap.

Record type: Article
Text
WARC copyright 2019 - Singh et al. Admap April 2019 - Accepted Manuscript
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More information

Accepted/In Press date: 17 March 2017
Published date: 2017

Identifiers

Local EPrints ID: 435875
URI: http://eprints.soton.ac.uk/id/eprint/435875
ISSN: 0001-8295
PURE UUID: ae95bdbb-287d-4c12-a811-386b5261808e
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 22 Nov 2021 03:26

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Contributors

Author: Benedetta Crisafulli
Author: Jaywant Singh ORCID iD

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