Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) Strategic brand alliances. In, Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles (eds.) The Routledge Companion to Contemporary Brand Management. (Routledge Companions in Business, Management and Accounting) 1st ed. Routledge, pp. 152-167.
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Published date: 13 July 2016
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Local EPrints ID: 435876
URI: http://eprints.soton.ac.uk/id/eprint/435876
PURE UUID: c6d6665f-05eb-4d3b-9d3a-9537fdd96fea
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Date deposited: 22 Nov 2019 17:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
La Toya Quamina
Author:
Stavros Kalafatis
Editor:
Francesca Dall'Olmo Riley
Editor:
Jaywant Singh
Editor:
Charles Blankson
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