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Strategic brand alliances

Strategic brand alliances
Strategic brand alliances
152-167
Routledge
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Dall'Olmo Riley, Francesca
Singh, Jaywant
Blankson, Charles

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) Strategic brand alliances. In, Dall'Olmo Riley, Francesca, Singh, Jaywant and Blankson, Charles (eds.) The Routledge Companion to Contemporary Brand Management. (Routledge Companions in Business, Management and Accounting) 1st ed. Routledge, pp. 152-167.

Record type: Book Section

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More information

Published date: 13 July 2016

Identifiers

Local EPrints ID: 435876
URI: http://eprints.soton.ac.uk/id/eprint/435876
PURE UUID: c6d6665f-05eb-4d3b-9d3a-9537fdd96fea
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 16 May 2020 01:03

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Contributors

Author: Jaywant Singh ORCID iD
Author: La Toya Quamina
Author: Stavros Kalafatis
Editor: Francesca Dall'Olmo Riley
Editor: Jaywant Singh
Editor: Charles Blankson

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