Determinants of attitudes towards service co-brands
Determinants of attitudes towards service co-brands
European Marketing Academy Conference
Kalafatis, S.
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Singh, J.
db6316ed-e404-4c5a-873c-6e97c94fe531
Riley, D.
bc54aedc-72a9-482e-87b2-326bfddacbd8
2012
Kalafatis, S.
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Singh, J.
db6316ed-e404-4c5a-873c-6e97c94fe531
Riley, D.
bc54aedc-72a9-482e-87b2-326bfddacbd8
Kalafatis, S., Singh, J. and Riley, D.
(2012)
Determinants of attitudes towards service co-brands.
In 41st European Marketing Academy Conference (EMAC 2012, May), Lisbon.
European Marketing Academy Conference..
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Conference or Workshop Item
(Paper)
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Published date: 2012
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Local EPrints ID: 435877
URI: http://eprints.soton.ac.uk/id/eprint/435877
PURE UUID: d08de295-6213-4f7d-bd7d-85983e47324a
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Date deposited: 22 Nov 2019 17:30
Last modified: 13 Dec 2021 03:36
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Author:
S. Kalafatis
Author:
J. Singh
Author:
D. Riley
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