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Determinants of attitudes towards service co-brands

Determinants of attitudes towards service co-brands
Determinants of attitudes towards service co-brands
European Marketing Academy Conference
Kalafatis, S.
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Singh, J.
db6316ed-e404-4c5a-873c-6e97c94fe531
Riley, D.
bc54aedc-72a9-482e-87b2-326bfddacbd8
Kalafatis, S.
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Singh, J.
db6316ed-e404-4c5a-873c-6e97c94fe531
Riley, D.
bc54aedc-72a9-482e-87b2-326bfddacbd8

Kalafatis, S., Singh, J. and Riley, D. (2012) Determinants of attitudes towards service co-brands. In 41st European Marketing Academy Conference (EMAC 2012, May), Lisbon. European Marketing Academy Conference..

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2012

Identifiers

Local EPrints ID: 435877
URI: http://eprints.soton.ac.uk/id/eprint/435877
PURE UUID: d08de295-6213-4f7d-bd7d-85983e47324a
ORCID for J. Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: S. Kalafatis
Author: J. Singh ORCID iD
Author: D. Riley

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