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Understanding corporate social responsibility and product perceptions in consumer markets: A Cross-cultural evaluation

Understanding corporate social responsibility and product perceptions in consumer markets: A Cross-cultural evaluation
Understanding corporate social responsibility and product perceptions in consumer markets: A Cross-cultural evaluation
The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers.
0167-4544
597-611
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
del Mar Garcia de los Salmones Sanchez, Maria
cfb78157-3643-410a-b99b-b6e00f14a5da
del Bosque, Igancio Rodriguez
8466e0dc-8114-4e3f-82e1-2ebd0c6150f2
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
del Mar Garcia de los Salmones Sanchez, Maria
cfb78157-3643-410a-b99b-b6e00f14a5da
del Bosque, Igancio Rodriguez
8466e0dc-8114-4e3f-82e1-2ebd0c6150f2

Singh, Jaywant, del Mar Garcia de los Salmones Sanchez, Maria and del Bosque, Igancio Rodriguez (2008) Understanding corporate social responsibility and product perceptions in consumer markets: A Cross-cultural evaluation. Journal of Business Ethics, 80 (3), 597-611. (doi:10.1007/s10551-007-9457-6).

Record type: Article

Abstract

The concept of corporate social responsibility is becoming integral to effective corporate brand management. This study adopts a multidimensional and cross-country perspective of the concept and analyses consumer perceptions of behaviour of four leading consumer products manufacturers. Data was collected from consumers in two countries – Spain and the UK. The study analyses consumers’ degree of interest in corporate responsibility and its impact on their perception about the company. The findings here suggest a weak impact of company-specific communication on consumers’ perception. The implications of this study are relevant to companies for strengthening their social responsibility associations with the consumers.

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More information

e-pub ahead of print date: 14 July 2007
Published date: 2008

Identifiers

Local EPrints ID: 435885
URI: http://eprints.soton.ac.uk/id/eprint/435885
ISSN: 0167-4544
PURE UUID: d5e06d0e-f302-4593-8c71-f8223c4027c5
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 22 Nov 2019 17:30
Last modified: 26 Nov 2021 03:21

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Contributors

Author: Jaywant Singh ORCID iD
Author: Maria del Mar Garcia de los Salmones Sanchez
Author: Igancio Rodriguez del Bosque

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