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Under a cloud: The impact of corporate reputation harm on brand equity and consumer value perceptions (An abstract)

Under a cloud: The impact of corporate reputation harm on brand equity and consumer value perceptions (An abstract)
Under a cloud: The impact of corporate reputation harm on brand equity and consumer value perceptions (An abstract)
467-468
Springer
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, Latoya
03aaad0d-e084-4362-b373-2a78e3bc3715
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Rossi, P.
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, Latoya
03aaad0d-e084-4362-b373-2a78e3bc3715
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Rossi, P.

Singh, Jaywant, Quamina, Latoya and Kalafatis, Stavros (2017) Under a cloud: The impact of corporate reputation harm on brand equity and consumer value perceptions (An abstract). In, Rossi, P. (ed.) Marketing at the Confluence between Entertainment and Analytics. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) Springer, pp. 467-468. (doi:10.1007/978-3-319-47331-4_89).

Record type: Book Section

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More information

e-pub ahead of print date: 30 April 2017
Published date: 2017

Identifiers

Local EPrints ID: 435954
URI: http://eprints.soton.ac.uk/id/eprint/435954
PURE UUID: 515ec4de-d84b-47d6-82d2-a4adb96b3fd0
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 25 Nov 2019 17:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Jaywant Singh ORCID iD
Author: Latoya Quamina
Author: Stavros Kalafatis
Editor: P. Rossi

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