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Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing

Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing
Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing
851-855
Asian Business Association
Wang, Weisha
3b06920a-f578-41b8-a356-7e2da53d3bf6
Wang, Weisha
3b06920a-f578-41b8-a356-7e2da53d3bf6

Wang, Weisha (2019) Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing. In China Marketing International Conference 2019 : Globalization 2.0: China and the World Market. Asian Business Association. pp. 851-855 .

Record type: Conference or Workshop Item (Paper)
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Published date: 2019

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Local EPrints ID: 436049
URI: http://eprints.soton.ac.uk/id/eprint/436049
PURE UUID: 4f089723-4295-4c51-af9e-bf16387cc89c
ORCID for Weisha Wang: ORCID iD orcid.org/0000-0002-2985-3416

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Date deposited: 27 Nov 2019 17:30
Last modified: 16 May 2020 00:42

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Author: Weisha Wang ORCID iD

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