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Country image appraisal: more than just ticking boxes

Country image appraisal: more than just ticking boxes
Country image appraisal: more than just ticking boxes
Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing country image based on psycholinguistics and associative networks. With this approach, new country image attributes emerge that enhance the information provided by traditional attitudinal measures. In particular, the concreteness, imageability, semantic richness and emotionality of a country’s image serve as a supplementary dimension to the attitudinal and associative network approaches. The study empirically compares the two perspectives using a random sample of consumers. The results show a lack of correspondence between the two and highlight the benefits and limitations of each approach.
0148-2963
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Balabanis, George
6c619905-c23a-42e9-bb8d-4696e0c1735c

Lopez, Carmen and Balabanis, George (2019) Country image appraisal: more than just ticking boxes. Journal of Business Research. (doi:10.1016/j.jbusres.2019.09.004).

Record type: Article

Abstract

Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing country image based on psycholinguistics and associative networks. With this approach, new country image attributes emerge that enhance the information provided by traditional attitudinal measures. In particular, the concreteness, imageability, semantic richness and emotionality of a country’s image serve as a supplementary dimension to the attitudinal and associative network approaches. The study empirically compares the two perspectives using a random sample of consumers. The results show a lack of correspondence between the two and highlight the benefits and limitations of each approach.

Text
JBR. Lopez Balabanis_Open Access - Accepted Manuscript
Restricted to Repository staff only until 3 September 2022.
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More information

Accepted/In Press date: 3 September 2019
e-pub ahead of print date: 2 December 2019

Identifiers

Local EPrints ID: 436115
URI: http://eprints.soton.ac.uk/id/eprint/436115
ISSN: 0148-2963
PURE UUID: 45709f19-7003-4905-9bcf-26218c7514ee
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

Catalogue record

Date deposited: 28 Nov 2019 17:30
Last modified: 16 May 2020 01:03

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