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Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research

Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research
Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research
232-260
Edward Elgar
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Leonidou, Leonidas
Katsikeas, Constantine
Samiee, Saeed
Leonidou, Constantinos
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Leonidou, Leonidas
Katsikeas, Constantine
Samiee, Saeed
Leonidou, Constantinos

Xue, Melanie Tao and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research. In, Leonidou, Leonidas, Katsikeas, Constantine, Samiee, Saeed and Leonidou, Constantinos (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. (New Horizons in International Business) Edward Elgar, pp. 232-260.

Record type: Book Section

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Published date: 29 November 2019

Identifiers

Local EPrints ID: 436277
URI: http://eprints.soton.ac.uk/id/eprint/436277
PURE UUID: 70f1982f-73a4-41ea-ac55-b04dff3a6f9e
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 05 Dec 2019 17:30
Last modified: 16 May 2020 01:03

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Contributors

Author: Melanie Tao Xue
Author: Jaywant Singh ORCID iD
Editor: Leonidas Leonidou
Editor: Constantine Katsikeas
Editor: Saeed Samiee
Editor: Constantinos Leonidou

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