Blankson, Charles, Kalafatis, Stavros, Cowan, Kirsten and Singh, Jaywant (2012) Market orientation and positioning strategy: review and propositions. In, Plangger, K. (ed.) Thriving in a New World Economy: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 131. (doi:10.1007/978-3-319-24148-7_42).
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Published date: 2012
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Local EPrints ID: 436433
URI: http://eprints.soton.ac.uk/id/eprint/436433
PURE UUID: 3a65c0ac-68f5-4e1e-8f8f-55e8e19441dc
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Date deposited: 10 Dec 2019 17:30
Last modified: 17 Mar 2024 03:59
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Contributors
Author:
Charles Blankson
Author:
Stavros Kalafatis
Author:
Kirsten Cowan
Author:
Jaywant Singh
Editor:
K. Plangger
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