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Market orientation and positioning strategy: review and propositions

Market orientation and positioning strategy: review and propositions
Market orientation and positioning strategy: review and propositions
131
Springer
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Cowan, Kirsten
7af6b5ee-af32-4fff-b806-9e6ab84c6194
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Plangger, K.
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Kalafatis, Stavros
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Cowan, Kirsten
7af6b5ee-af32-4fff-b806-9e6ab84c6194
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Plangger, K.

Blankson, Charles, Kalafatis, Stavros, Cowan, Kirsten and Singh, Jaywant (2012) Market orientation and positioning strategy: review and propositions. In, Plangger, K. (ed.) Thriving in a New World Economy: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 131. (doi:10.1007/978-3-319-24148-7_42).

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Published date: 2012

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Local EPrints ID: 436433
URI: http://eprints.soton.ac.uk/id/eprint/436433
PURE UUID: 3a65c0ac-68f5-4e1e-8f8f-55e8e19441dc
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 10 Dec 2019 17:30
Last modified: 15 Aug 2020 01:54

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Contributors

Author: Charles Blankson
Author: Stavros Kalafatis
Author: Kirsten Cowan
Author: Jaywant Singh ORCID iD
Editor: K. Plangger

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