The impact of digital corporate branding on consumer-company Identification
The impact of digital corporate branding on consumer-company Identification
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Simoes, C
0242d70a-9acc-44e6-8755-f43ed6f46ac6
16 July 2015
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Simoes, C
0242d70a-9acc-44e6-8755-f43ed6f46ac6
Singh, Jaywant and Simoes, C
(2015)
The impact of digital corporate branding on consumer-company Identification.
18th Academy of Marketing Science World Marketing Congress, Universita Degli Studi, Bari Aldo Moro, Italy.
14 - 18 Jul 2015.
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Conference or Workshop Item
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Published date: 16 July 2015
Venue - Dates:
18th Academy of Marketing Science World Marketing Congress, Universita Degli Studi, Bari Aldo Moro, Italy, 2015-07-14 - 2015-07-18
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Local EPrints ID: 436721
URI: http://eprints.soton.ac.uk/id/eprint/436721
PURE UUID: 9a68be57-5f00-4b38-b57a-0ae832333ca2
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Date deposited: 03 Jan 2020 11:03
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
C Simoes
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