Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions
Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
28 April 2016
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya
(2016)
Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions.
11th Global Brand Conference of the Academy of Marketing SIG: in Brand, Identity and Corporate Reputation, University of Bradford, Bradford, United Kingdom.
27 - 29 Apr 2016.
Record type:
Conference or Workshop Item
(Paper)
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Published date: 28 April 2016
Venue - Dates:
11th Global Brand Conference of the Academy of Marketing SIG: in Brand, Identity and Corporate Reputation, University of Bradford, Bradford, United Kingdom, 2016-04-27 - 2016-04-29
Identifiers
Local EPrints ID: 436729
URI: http://eprints.soton.ac.uk/id/eprint/436729
PURE UUID: 0b5d3976-b93c-4135-95ad-4280dcf2e0ca
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Date deposited: 03 Jan 2020 11:05
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
Francesca Dall'Olmo Riley
Author:
La Toya Quamina
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