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Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions

Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions
Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027

Singh, Jaywant, Dall'Olmo Riley, Francesca and Quamina, La Toya (2016) Brands that do not do Good: The impact of corporate reputation harm on brand equity and consumer value perceptions. 11th Global Brand Conference of the Academy of Marketing SIG: in Brand, Identity and Corporate Reputation, University of Bradford, United Kingdom. 27 - 29 Apr 2016.

Record type: Conference or Workshop Item (Paper)

Full text not available from this repository.

More information

Published date: 28 April 2016
Venue - Dates: 11th Global Brand Conference of the Academy of Marketing SIG: in Brand, Identity and Corporate Reputation, University of Bradford, United Kingdom, 2016-04-27 - 2016-04-29

Identifiers

Local EPrints ID: 436729
URI: http://eprints.soton.ac.uk/id/eprint/436729
PURE UUID: 0b5d3976-b93c-4135-95ad-4280dcf2e0ca
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 11:05
Last modified: 27 Jan 2020 14:00

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