Singh, Jaywant, Quamina, La Toya and Xue, Melanie Tao (2017) 10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions. 45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States. 24 - 26 May 2017.
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Published date: 24 May 2017
Venue - Dates:
45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States, 2017-05-24 - 2017-05-26
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Local EPrints ID: 436734
URI: http://eprints.soton.ac.uk/id/eprint/436734
PURE UUID: 6f29b33a-0862-4946-afc3-81c885fe0790
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Date deposited: 03 Jan 2020 11:05
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
La Toya Quamina
Author:
Melanie Tao Xue
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