The University of Southampton
University of Southampton Institutional Repository
Warning ePrints Soton is experiencing an issue with some file downloads not being available. We are working hard to fix this. Please bear with us.

10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions

10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions
10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6

Singh, Jaywant, Quamina, La Toya and Xue, Melanie Tao (2017) 10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions. 45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States. 24 - 26 May 2017.

Record type: Conference or Workshop Item (Paper)

This record has no associated files available for download.

More information

Published date: 24 May 2017
Venue - Dates: 45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States, 2017-05-24 - 2017-05-26

Identifiers

Local EPrints ID: 436734
URI: http://eprints.soton.ac.uk/id/eprint/436734
PURE UUID: 6f29b33a-0862-4946-afc3-81c885fe0790
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 11:05
Last modified: 10 Nov 2021 04:00

Export record

Contributors

Author: Jaywant Singh ORCID iD
Author: La Toya Quamina
Author: Melanie Tao Xue

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×