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10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions

10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions
10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6

Singh, Jaywant, Quamina, La Toya and Xue, Melanie Tao (2017) 10 million followers and counting: How digital brand alliances between online influencers and brands impact consumer value perceptions. 45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States. 24 - 26 May 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 24 May 2017
Venue - Dates: 45th Academy of Marketing Science Annual Conference, Coronado Island, San Diego, United States, 2017-05-24 - 2017-05-26

Identifiers

Local EPrints ID: 436734
URI: http://eprints.soton.ac.uk/id/eprint/436734
PURE UUID: 6f29b33a-0862-4946-afc3-81c885fe0790
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 11:05
Last modified: 13 Dec 2021 03:36

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Contributors

Author: Jaywant Singh ORCID iD
Author: La Toya Quamina
Author: Melanie Tao Xue

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