Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies
Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies
Singh, Jaywant
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Crisafulli, B.
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Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kottasz, Rita
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8 September 2017
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kottasz, Rita
34325e25-99ba-4133-aa4e-862f1fdc23ca
Singh, Jaywant, Crisafulli, B., Quamina, La Toya and Kottasz, Rita
(2017)
Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies.
Colloquium on Corporate Branding, Identity, Image and Reputation 2017, MIddlesex University, London, United Kingdom.
07 - 08 Sep 2017.
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Conference or Workshop Item
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Published date: 8 September 2017
Venue - Dates:
Colloquium on Corporate Branding, Identity, Image and Reputation 2017, MIddlesex University, London, United Kingdom, 2017-09-07 - 2017-09-08
Identifiers
Local EPrints ID: 436735
URI: http://eprints.soton.ac.uk/id/eprint/436735
PURE UUID: 43240c22-5b3a-45a2-8382-5a10e2b472e0
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Date deposited: 03 Jan 2020 11:05
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
B. Crisafulli
Author:
La Toya Quamina
Author:
Rita Kottasz
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