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Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies

Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies
Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kottasz, Rita
34325e25-99ba-4133-aa4e-862f1fdc23ca
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Kottasz, Rita
34325e25-99ba-4133-aa4e-862f1fdc23ca

Singh, Jaywant, Crisafulli, B., Quamina, La Toya and Kottasz, Rita (2017) Crisis in corporate brand alliances: An investigation of the effects of crisis types and recovery strategies. Colloquium on Corporate Branding, Identity, Image and Reputation 2017, MIddlesex University, London, United Kingdom. 07 - 08 Sep 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 8 September 2017
Venue - Dates: Colloquium on Corporate Branding, Identity, Image and Reputation 2017, MIddlesex University, London, United Kingdom, 2017-09-07 - 2017-09-08

Identifiers

Local EPrints ID: 436735
URI: http://eprints.soton.ac.uk/id/eprint/436735
PURE UUID: 43240c22-5b3a-45a2-8382-5a10e2b472e0
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 11:05
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Jaywant Singh ORCID iD
Author: B. Crisafulli
Author: La Toya Quamina
Author: Rita Kottasz

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