Singh, Jaywant, Xue, Melanie Tao and Dehganpour Farashah, Ali (2017) Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States. 17 - 19 Feb 2017.
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Published date: 18 February 2017
Venue - Dates:
American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19
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Local EPrints ID: 436739
URI: http://eprints.soton.ac.uk/id/eprint/436739
PURE UUID: 7cc48524-7e94-41ad-bf2d-787b8f524a3d
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Date deposited: 03 Jan 2020 11:06
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
Melanie Tao Xue
Author:
Ali Dehganpour Farashah
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