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Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries

Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries
Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Dehganpour Farashah, Ali
2ca8da24-9fa6-4229-974b-69353719e85e
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Xue, Melanie Tao
ae5fcbc8-0822-4a22-bdaa-7a9e8bcabbf6
Dehganpour Farashah, Ali
2ca8da24-9fa6-4229-974b-69353719e85e

Singh, Jaywant, Xue, Melanie Tao and Dehganpour Farashah, Ali (2017) Rising by sin: Consumer evaluation of social cause-brand alliances in stigmatized and non-stigmatized industries. American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States. 17 - 19 Feb 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 18 February 2017
Venue - Dates: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19

Identifiers

Local EPrints ID: 436739
URI: http://eprints.soton.ac.uk/id/eprint/436739
PURE UUID: 7cc48524-7e94-41ad-bf2d-787b8f524a3d
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 11:06
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Jaywant Singh ORCID iD
Author: Melanie Tao Xue
Author: Ali Dehganpour Farashah

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