Crisafulli, B., Singh, Jaywant and Quamina, La Toya (2019) Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances. 6th International Consumer Brand Relationships Conference, Ibeorstar Hotel, Cancun, Mexico. 19 - 21 May 2019.
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Published date: 19 May 2019
Venue - Dates:
6th International Consumer Brand Relationships Conference, Ibeorstar Hotel, Cancun, Mexico, 2019-05-19 - 2019-05-21
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Local EPrints ID: 436753
URI: http://eprints.soton.ac.uk/id/eprint/436753
PURE UUID: acba8b9f-c0f3-4f5c-a664-b9fbc60ae2a9
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Date deposited: 03 Jan 2020 17:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
B. Crisafulli
Author:
Jaywant Singh
Author:
La Toya Quamina
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