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Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances

Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances
Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, La Toya
5597b902-b239-4e66-873e-3ef92c04c027

Crisafulli, B., Singh, Jaywant and Quamina, La Toya (2019) Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances. 6th International Consumer Brand Relationships Conference, Ibeorstar Hotel, Cancun, Mexico. 19 - 21 May 2019.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 19 May 2019
Venue - Dates: 6th International Consumer Brand Relationships Conference, Ibeorstar Hotel, Cancun, Mexico, 2019-05-19 - 2019-05-21

Identifiers

Local EPrints ID: 436753
URI: http://eprints.soton.ac.uk/id/eprint/436753
PURE UUID: acba8b9f-c0f3-4f5c-a664-b9fbc60ae2a9
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Jan 2020 17:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: B. Crisafulli
Author: Jaywant Singh ORCID iD
Author: La Toya Quamina

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