Quamina, Latoya and Singh, Jaywant (2019) Negative spill over effects in corporate brand alliances in crisis. AMA Winter Conference 2019, , Austin, Texas, United States. 22 - 24 Feb 2019.
Record type:
Conference or Workshop Item
(Paper)
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Published date: 22 February 2019
Venue - Dates:
AMA Winter Conference 2019, , Austin, Texas, United States, 2019-02-22 - 2019-02-24
Identifiers
Local EPrints ID: 436754
URI: http://eprints.soton.ac.uk/id/eprint/436754
PURE UUID: dad73b63-aa01-46af-8cb2-20bc595210c9
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Date deposited: 03 Jan 2020 17:30
Last modified: 17 Mar 2024 03:59
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Contributors
Author:
Latoya Quamina
Author:
Jaywant Singh
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