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Negative spill over effects in corporate brand alliances in crisis

Negative spill over effects in corporate brand alliances in crisis
Negative spill over effects in corporate brand alliances in crisis
Quamina, Latoya
03aaad0d-e084-4362-b373-2a78e3bc3715
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Quamina, Latoya
03aaad0d-e084-4362-b373-2a78e3bc3715
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Quamina, Latoya and Singh, Jaywant (2019) Negative spill over effects in corporate brand alliances in crisis. AMA Winter Conference 2019, United States. 22 - 24 Feb 2019.

Record type: Conference or Workshop Item (Paper)
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Published date: 22 February 2019
Venue - Dates: AMA Winter Conference 2019, United States, 2019-02-22 - 2019-02-24

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Local EPrints ID: 436754
URI: http://eprints.soton.ac.uk/id/eprint/436754
PURE UUID: dad73b63-aa01-46af-8cb2-20bc595210c9
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 03 Jan 2020 17:30
Last modified: 27 Jan 2020 14:00

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