Consumer commitment to luxury brands: Antecedents and consequences
Consumer commitment to luxury brands: Antecedents and consequences
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
April 2014
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav, Banerjee, Madhumita and Singh, Jaywant
(2014)
Consumer commitment to luxury brands: Antecedents and consequences.
2014 Monaco Symposium on Luxury: From Tradition to Innovation, , Monaco, Monaco.
10 - 11 Apr 2014.
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Published date: April 2014
Venue - Dates:
2014 Monaco Symposium on Luxury: From Tradition to Innovation, , Monaco, Monaco, 2014-04-10 - 2014-04-11
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Local EPrints ID: 436909
URI: http://eprints.soton.ac.uk/id/eprint/436909
PURE UUID: b4cf84fa-9faf-4754-88dc-996694920705
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Date deposited: 14 Jan 2020 17:30
Last modified: 27 Feb 2024 03:06
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Contributors
Author:
Madhumita Banerjee
Author:
Jaywant Singh
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