The antecedents and consequences of information technology usage on trade show performance
The antecedents and consequences of information technology usage on trade show performance
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Kalafatis, Stavros P.
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Ledden, L.
ff91274c-114d-469e-bb4d-103a0b12188d
18 June 2014
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Kalafatis, Stavros P.
e7b1aa2b-4d08-46fd-9eb6-215d9999d6c5
Ledden, L.
ff91274c-114d-469e-bb4d-103a0b12188d
Singh, Jaywant, Shukla, Paurav, Kalafatis, Stavros P. and Ledden, L.
(2014)
The antecedents and consequences of information technology usage on trade show performance.
2nd International Conference on Contemporary Issues in Marketing (ICCMI 2014), , Athens, Greece.
18 - 20 Jun 2014.
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Conference or Workshop Item
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Published date: 18 June 2014
Venue - Dates:
2nd International Conference on Contemporary Issues in Marketing (ICCMI 2014), , Athens, Greece, 2014-06-18 - 2014-06-20
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Local EPrints ID: 436913
URI: http://eprints.soton.ac.uk/id/eprint/436913
PURE UUID: 3565e63a-730e-4042-b35a-b70c24c70f73
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Date deposited: 14 Jan 2020 17:30
Last modified: 23 Feb 2023 03:20
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Contributors
Author:
Jaywant Singh
Author:
Stavros P. Kalafatis
Author:
L. Ledden
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