Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In BAM2015 Conference Proceedings. British Academy of Management..
Record type:
Conference or Workshop Item
(Paper)
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Published date: 9 September 2015
Venue - Dates:
29th British Academy of Management Annual Conference: In The Value of Pluralism in Advancing Management Research, Education and Practice, University of Portsmouth, Portsmouth, United Kingdom, 2015-09-08 - 2015-09-10
Identifiers
Local EPrints ID: 436916
URI: http://eprints.soton.ac.uk/id/eprint/436916
PURE UUID: bef30f92-b203-4af5-b7d1-b44d515d3472
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Date deposited: 14 Jan 2020 17:30
Last modified: 17 Mar 2024 03:59
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Contributors
Author:
Claudia Simoes
Author:
Jaywant Singh
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