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Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses

Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses
Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses
British Academy of Management
Simoes, Claudia
0242d70a-9acc-44e6-8755-f43ed6f46ac6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Simoes, Claudia
0242d70a-9acc-44e6-8755-f43ed6f46ac6
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Simoes, Claudia and Singh, Jaywant (2015) Managerial perspectives on B2B corporate brand management: preliminary insights from UK businesses. In BAM2015 Conference Proceedings. British Academy of Management..

Record type: Conference or Workshop Item (Paper)
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More information

Published date: 9 September 2015
Venue - Dates: 29th British Academy of Management Annual Conference: In The Value of Pluralism in Advancing Management Research, Education and Practice, University of Portsmouth, Portsmouth, United Kingdom, 2015-09-08 - 2015-09-10

Identifiers

Local EPrints ID: 436916
URI: http://eprints.soton.ac.uk/id/eprint/436916
PURE UUID: bef30f92-b203-4af5-b7d1-b44d515d3472
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 14 Jan 2020 17:30
Last modified: 22 Nov 2021 03:26

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Contributors

Author: Claudia Simoes
Author: Jaywant Singh ORCID iD

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