Media literacy of government leaders in the e-government era

Li, Chuanjun and Lin, Xiaoshuang (2012) Media literacy of government leaders in the e-government era. In ICEE '12: Proceedings of the 2012 3rd International Conference on E-Business and E-Government. vol. 2, IEEE Computer Society. pp. 667-671 . (doi:10.5555/2452570.2453325).

Abstract

With the development of globalization and information technology, the process of government management is become more and more digital. E-government has become an inevitable choice of public management, leading to the high demand for media literacy of government leaders. Leaders should not only have high levels of professional ability and moral quality, but also need excellent media literacy to spread the latest thoughts of government leadership. Media literacy of government leaders includes three parts: network governance (NG), propaganda on party building and regulate the network of democracy. Based on the investigation of current government leaders' media literacy, the author finds that government leaders' media literacy still needs to be further improved. This paper provides the following recommendations: (1) adhering to people-oriented ideology, (2) perfecting the training and appointive mechanism of government leaders, (3)combine government leaders' media literacy with human resource management process (e.g. selection, recruitment, performance evaluation), (4)strengthen the party's construction and management of media.

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