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Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants
Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants
Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.
Copyright of International Review of Entrepreneurship is the property of Senate Hall Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.
market consolidation, market growth, SMEs, market development
17-36
Cowling, Marc
dc32c2fc-0e31-4396-8fd1-b08122eabc53
Liu, Weixi
b31ff6e5-e763-4fd6-94f2-2e3af1be32a8
Yue, Wei
1215de40-fe5e-4fc7-bd4a-6b92ff3c8d5d
Do, Hang
98fe3248-9673-4c6a-8f9a-74cf68a59930
Cowling, Marc
dc32c2fc-0e31-4396-8fd1-b08122eabc53
Liu, Weixi
b31ff6e5-e763-4fd6-94f2-2e3af1be32a8
Yue, Wei
1215de40-fe5e-4fc7-bd4a-6b92ff3c8d5d
Do, Hang
98fe3248-9673-4c6a-8f9a-74cf68a59930

Cowling, Marc, Liu, Weixi, Yue, Wei and Do, Hang (2019) Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants. International Review of Entrepreneurship, 17 (1), 17-36, [1596].

Record type: Article

Abstract

Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.
Copyright of International Review of Entrepreneurship is the property of Senate Hall Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.

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More information

Published date: 2019
Keywords: market consolidation, market growth, SMEs, market development

Identifiers

Local EPrints ID: 437459
URI: http://eprints.soton.ac.uk/id/eprint/437459
PURE UUID: d3c745c3-2156-4868-b7e8-ea147c401f9e
ORCID for Hang Do: ORCID iD orcid.org/0000-0001-8560-8119

Catalogue record

Date deposited: 31 Jan 2020 17:30
Last modified: 13 Dec 2021 03:36

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Contributors

Author: Marc Cowling
Author: Weixi Liu
Author: Wei Yue
Author: Hang Do ORCID iD

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