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Embedding persuasive features into policy issues: Implications to designing public participation processes

Embedding persuasive features into policy issues: Implications to designing public participation processes
Embedding persuasive features into policy issues: Implications to designing public participation processes
Public participation is one of the most important tasks for policy making processes, and public authorities are lacking ideas on designing public participation processes facilitating active citizen participation. Based on a persuasion theory, this paper examines if policy issues embedded with persuasive features draw more attention, longer elaboration time and more participation. Particularly preference matching, location matching, social proof and authority are identified as persuasive features in e-participation context and propositions on their impacts on citizens’ participation processes are developed. A prototype mobile participation tool is developed to test the propositions and tested by 80 experiment participants in the UK and Turkey. The findings indicate that the mixture of central and peripheral features is most effective in drawing participation while single feature has limitations. This study also argues that the design of e-participation tools needs to consider the psychological aspects of citizens for motivating their participations.
Elaboration likelihood model, Persuasive computing, Policy making process, Public participation
0740-624X
591-600
Lee, Habin
bab650b0-df62-40c1-bb0e-53d778ade29d
Tsohou, Aggeliki
5a6744eb-bb64-4d58-acb2-c1b5fcbbaef7
Choi, Youngseok
928c489e-7c5b-42fc-bad8-77ce717ba106
Lee, Habin
bab650b0-df62-40c1-bb0e-53d778ade29d
Tsohou, Aggeliki
5a6744eb-bb64-4d58-acb2-c1b5fcbbaef7
Choi, Youngseok
928c489e-7c5b-42fc-bad8-77ce717ba106

Lee, Habin, Tsohou, Aggeliki and Choi, Youngseok (2017) Embedding persuasive features into policy issues: Implications to designing public participation processes. Government Information Quarterly, 34 (4), 591-600. (doi:10.1016/j.giq.2017.11.006).

Record type: Article

Abstract

Public participation is one of the most important tasks for policy making processes, and public authorities are lacking ideas on designing public participation processes facilitating active citizen participation. Based on a persuasion theory, this paper examines if policy issues embedded with persuasive features draw more attention, longer elaboration time and more participation. Particularly preference matching, location matching, social proof and authority are identified as persuasive features in e-participation context and propositions on their impacts on citizens’ participation processes are developed. A prototype mobile participation tool is developed to test the propositions and tested by 80 experiment participants in the UK and Turkey. The findings indicate that the mixture of central and peripheral features is most effective in drawing participation while single feature has limitations. This study also argues that the design of e-participation tools needs to consider the psychological aspects of citizens for motivating their participations.

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Accepted/In Press date: 19 November 2017
e-pub ahead of print date: 26 November 2017
Published date: 1 December 2017
Keywords: Elaboration likelihood model, Persuasive computing, Policy making process, Public participation

Identifiers

Local EPrints ID: 437731
URI: http://eprints.soton.ac.uk/id/eprint/437731
ISSN: 0740-624X
PURE UUID: 1f08fd74-77df-43ea-b1ec-02768babd5ad
ORCID for Youngseok Choi: ORCID iD orcid.org/0000-0001-9842-5231

Catalogue record

Date deposited: 13 Feb 2020 17:30
Last modified: 07 Oct 2020 02:27

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Contributors

Author: Habin Lee
Author: Aggeliki Tsohou
Author: Youngseok Choi ORCID iD

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