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The organizing of online community: fluid and structuring organizing

The organizing of online community: fluid and structuring organizing
The organizing of online community: fluid and structuring organizing
Online community (OC) has become an important social mechanism for people to share and exchange information and collaborate remotely. More and more firms start to create their own OCs for better communication with their customers. Yet, without proper administration, the success rate of these OCs remains very low. Traditionally, a view informed by structuralism is often applied to understand the organizing of OCs. Recently, fluidity was proposed as an alternative view. We argue that in reality both structuring and fluid organizing co-exist in OCs. By integrating two views together, we aim to provide a deeper comprehensive understanding on the organizing of OCs. We propose a sequence analysis-based narrative approach to investigate the unfolding process of the tensions emerged from the co-existence of two organizing forms. We expect this research will contribute to our theoretical understanding on the organizing of OCs and also provide suggestions for firms to better manage their OCs.
Fluidity, Online community, Online norm, Organizational structures
Association for Information Systems
Zhang, Zhewei
9a990759-aedf-48ac-b083-1ada162a1995
Choi, Youngseok
928c489e-7c5b-42fc-bad8-77ce717ba106
Lee, Habin
bab650b0-df62-40c1-bb0e-53d778ade29d
Yoo, Youngjin
1bddead9-9a1c-4b1a-8c5f-bd63b096fd3b
Zhang, Zhewei
9a990759-aedf-48ac-b083-1ada162a1995
Choi, Youngseok
928c489e-7c5b-42fc-bad8-77ce717ba106
Lee, Habin
bab650b0-df62-40c1-bb0e-53d778ade29d
Yoo, Youngjin
1bddead9-9a1c-4b1a-8c5f-bd63b096fd3b

Zhang, Zhewei, Choi, Youngseok, Lee, Habin and Yoo, Youngjin (2016) The organizing of online community: fluid and structuring organizing. In, 2016 International Conference on Information Systems, ICIS 2016. (2016 International Conference on Information Systems, ICIS 2016) Association for Information Systems.

Record type: Book Section

Abstract

Online community (OC) has become an important social mechanism for people to share and exchange information and collaborate remotely. More and more firms start to create their own OCs for better communication with their customers. Yet, without proper administration, the success rate of these OCs remains very low. Traditionally, a view informed by structuralism is often applied to understand the organizing of OCs. Recently, fluidity was proposed as an alternative view. We argue that in reality both structuring and fluid organizing co-exist in OCs. By integrating two views together, we aim to provide a deeper comprehensive understanding on the organizing of OCs. We propose a sequence analysis-based narrative approach to investigate the unfolding process of the tensions emerged from the co-existence of two organizing forms. We expect this research will contribute to our theoretical understanding on the organizing of OCs and also provide suggestions for firms to better manage their OCs.

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More information

Published date: 2016
Keywords: Fluidity, Online community, Online norm, Organizational structures

Identifiers

Local EPrints ID: 437732
URI: http://eprints.soton.ac.uk/id/eprint/437732
PURE UUID: bcdf0fdd-b7f3-4729-ac5f-b24090490711
ORCID for Youngseok Choi: ORCID iD orcid.org/0000-0001-9842-5231

Catalogue record

Date deposited: 13 Feb 2020 17:30
Last modified: 14 Feb 2020 01:48

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