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The Conceptual Connection between Lens Models and Fast and Frugal Heuristics: A Process Approach

The Conceptual Connection between Lens Models and Fast and Frugal Heuristics: A Process Approach
The Conceptual Connection between Lens Models and Fast and Frugal Heuristics: A Process Approach

I explore the conceptual connection between two judgment- and decision-making research programs: social judgment theory and fast and frugal heuristics. I point out that a main difference is in the modeling of the cues-to-criterion function that describes the organism (lens in Brunswikian jargon). Social judgment theorists typically use linear models while the fast and frugal program employs heuristics. I ask two questions: Can fast and frugal heuristics play the role of lenses? Which lens can model fast and frugal heuristics? I synthesize previous work and extend it with new analyses that focus on processes. First, I argue that fast and frugal heuristics can play the role of lenses because they can model the process of successful vicarious functioning. Second, I argue that a compensatory lens should be used for modeling the outcomes of heuristics and that a noncompensatory lens is more appropriate for modeling the cognitive processes postulated by heuristics.

cognitive processes, fast and frugal heuristics, judgment, lens model
0959-3543
688-697
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba

Katsikopoulos, Konstantinos V. (2009) The Conceptual Connection between Lens Models and Fast and Frugal Heuristics: A Process Approach. Theory & Psychology, 19 (5), 688-697. (doi:10.1177/0959354309341927).

Record type: Article

Abstract

I explore the conceptual connection between two judgment- and decision-making research programs: social judgment theory and fast and frugal heuristics. I point out that a main difference is in the modeling of the cues-to-criterion function that describes the organism (lens in Brunswikian jargon). Social judgment theorists typically use linear models while the fast and frugal program employs heuristics. I ask two questions: Can fast and frugal heuristics play the role of lenses? Which lens can model fast and frugal heuristics? I synthesize previous work and extend it with new analyses that focus on processes. First, I argue that fast and frugal heuristics can play the role of lenses because they can model the process of successful vicarious functioning. Second, I argue that a compensatory lens should be used for modeling the outcomes of heuristics and that a noncompensatory lens is more appropriate for modeling the cognitive processes postulated by heuristics.

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More information

Published date: 1 January 2009
Keywords: cognitive processes, fast and frugal heuristics, judgment, lens model

Identifiers

Local EPrints ID: 439461
URI: http://eprints.soton.ac.uk/id/eprint/439461
ISSN: 0959-3543
PURE UUID: b3c95fb6-1ae0-48c8-83ef-a6333ee71f66
ORCID for Konstantinos V. Katsikopoulos: ORCID iD orcid.org/0000-0002-9572-1980

Catalogue record

Date deposited: 23 Apr 2020 16:54
Last modified: 07 Oct 2020 02:13

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