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Environmental behavior and fast and frugal heuristics

Environmental behavior and fast and frugal heuristics
Environmental behavior and fast and frugal heuristics

An important prerequisite to encourage pro-environmental behavior is to understand how people make decisions. Specifically, humans are often confronted with an environment that exhibits considerable uncertainty due to limited time, information, and computational capacity. In such a context, Homo oeconomicus is not necessarily the benchmark by which to judge human actions. Instead, research on pro-environmental behavior should be based on a theory of bounded rationality that takes seriously and provides details on how people process different kinds of information. We review the work previously done on a number of simple, psychologically plausible decision strategies, or fast and frugal heuristics, that have been shown to perform well in an uncertain environment. We put special emphasis on showing under what conditions this holds and speculate on the bearing that fast and frugal heuristics might have on understanding and improving pro-environmental behavior.

195-211
Springer
Artinger, Florian M.
dc3d5258-fcc0-4176-b2ea-e9dedae7e5e4
Bortoleto, Ana Paula
72b999c4-e58a-46e6-a5d9-0b8da49a5380
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba
Beckenbach, F.
Kahlenborn, W.
Artinger, Florian M.
dc3d5258-fcc0-4176-b2ea-e9dedae7e5e4
Bortoleto, Ana Paula
72b999c4-e58a-46e6-a5d9-0b8da49a5380
Katsikopoulos, Konstantinos V.
b97c23d9-8b24-4225-8da4-be7ac2a14fba
Beckenbach, F.
Kahlenborn, W.

Artinger, Florian M., Bortoleto, Ana Paula and Katsikopoulos, Konstantinos V. (2015) Environmental behavior and fast and frugal heuristics. In, Beckenbach, F. and Kahlenborn, W. (eds.) New Perspectives for Environmental Policies Through Behavioral Economics. Cham. Springer, pp. 195-211. (doi:10.1007/978-3-319-16793-0_8).

Record type: Book Section

Abstract

An important prerequisite to encourage pro-environmental behavior is to understand how people make decisions. Specifically, humans are often confronted with an environment that exhibits considerable uncertainty due to limited time, information, and computational capacity. In such a context, Homo oeconomicus is not necessarily the benchmark by which to judge human actions. Instead, research on pro-environmental behavior should be based on a theory of bounded rationality that takes seriously and provides details on how people process different kinds of information. We review the work previously done on a number of simple, psychologically plausible decision strategies, or fast and frugal heuristics, that have been shown to perform well in an uncertain environment. We put special emphasis on showing under what conditions this holds and speculate on the bearing that fast and frugal heuristics might have on understanding and improving pro-environmental behavior.

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e-pub ahead of print date: 25 September 2015

Identifiers

Local EPrints ID: 441332
URI: http://eprints.soton.ac.uk/id/eprint/441332
PURE UUID: 915fe159-3489-4057-a325-5db98f8d7181
ORCID for Konstantinos V. Katsikopoulos: ORCID iD orcid.org/0000-0002-9572-1980

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Date deposited: 10 Jun 2020 16:30
Last modified: 27 Apr 2022 02:06

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Contributors

Author: Florian M. Artinger
Author: Ana Paula Bortoleto
Editor: F. Beckenbach
Editor: W. Kahlenborn

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