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The pitfalls of using social media influencers during brand crises

The pitfalls of using social media influencers during brand crises
The pitfalls of using social media influencers during brand crises
Crisafulli, Benedetta
c2ffc9d5-6e13-4d5e-8402-c62586f1a0d3
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, Benedetta
c2ffc9d5-6e13-4d5e-8402-c62586f1a0d3
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Crisafulli, Benedetta and Singh, Jaywant (2020) The pitfalls of using social media influencers during brand crises. WARC Exclusive.

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Published date: 14 August 2020
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Local EPrints ID: 443754
URI: http://eprints.soton.ac.uk/id/eprint/443754
PURE UUID: 366a77de-56b5-4eb4-9abc-d53871cf8874
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

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Date deposited: 11 Sep 2020 16:30
Last modified: 17 Mar 2024 03:59

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Contributors

Author: Benedetta Crisafulli
Author: Jaywant Singh ORCID iD

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