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What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context

What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
As a result of the growth of the notions of collaborative consumption and sharing economy in the tourism industry, this paper applies social exchange theory to investigate how the Airbnb platform influences the Airbnb experience and authenticity, which might lead consumers to like Airbnb and influence their behavioural pat- terns. By recruiting 466 tourists who had stayed in Airbnb accommodation in Istanbul, Turkey via travel-related Telegram, Twitter, travel blogs, and Facebook groups, this study revealed the importance of the platform and its features in enhancing service attractiveness, perceived authenticity and experience. Furthermore, the results revealed that visitors’ experiences have an influence on Airbnb likability, where Airbnb likability influences their intention to re-visit and to recommend. Significant implications for tourism planning, management and re- searchers are highlighted.
Airbnb, Airbnb experience, County image, Perceived authenticity, Sharing economy, Social exchange theory
0278-4319
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Melewar, T.C.
7049ccac-18ba-44f4-aaa7-96ff817805ad
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Melewar, T.C.
7049ccac-18ba-44f4-aaa7-96ff817805ad

Akarsu, Tugra, Foroudi, Pantea and Melewar, T.C. (2020) What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management, 91 (2020), [102635]. (doi:10.1016/j.ijhm.2020.102635).

Record type: Article

Abstract

As a result of the growth of the notions of collaborative consumption and sharing economy in the tourism industry, this paper applies social exchange theory to investigate how the Airbnb platform influences the Airbnb experience and authenticity, which might lead consumers to like Airbnb and influence their behavioural pat- terns. By recruiting 466 tourists who had stayed in Airbnb accommodation in Istanbul, Turkey via travel-related Telegram, Twitter, travel blogs, and Facebook groups, this study revealed the importance of the platform and its features in enhancing service attractiveness, perceived authenticity and experience. Furthermore, the results revealed that visitors’ experiences have an influence on Airbnb likability, where Airbnb likability influences their intention to re-visit and to recommend. Significant implications for tourism planning, management and re- searchers are highlighted.

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Paper-What_makes_airbnb_likeable- Accepted paper - Accepted Manuscript
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More information

Accepted/In Press date: 27 July 2020
e-pub ahead of print date: 1 September 2020
Published date: October 2020
Keywords: Airbnb, Airbnb experience, County image, Perceived authenticity, Sharing economy, Social exchange theory

Identifiers

Local EPrints ID: 443854
URI: http://eprints.soton.ac.uk/id/eprint/443854
ISSN: 0278-4319
PURE UUID: b51a5d2c-947c-42b9-b70a-b99a044ea4de
ORCID for Tugra Akarsu: ORCID iD orcid.org/0000-0003-0491-3707

Catalogue record

Date deposited: 15 Sep 2020 16:30
Last modified: 28 Apr 2022 05:34

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Contributors

Author: Tugra Akarsu ORCID iD
Author: Pantea Foroudi
Author: T.C. Melewar

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