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Crowd-composition: exploring the qualities of collective creativity

Crowd-composition: exploring the qualities of collective creativity
Crowd-composition: exploring the qualities of collective creativity
Crowd-composition is the practice of outsourcing a creative task to a crowd, leading to a new musical composition that is assembled and shaped by collective input. Crowdsourcing is a key stimulus. However, whilst crowdsourcing has become a commonplace and well-researched practice, crowd-composition itself remains largely unexplored. This project aimed to consolidate, add to and develop the field. Its central research concern was to investigate properties relating to participation, and in doing so asked:
• How can crowd-composition facilitate meaningful experiences for participants?
• How can crowd-composition lead to musical works or perspectives that are distinct from
sole agent composition?
This led to four original crowd-composition works, submitted as the portfolio component of this doctoral project, which are built on a process of experimentation that sought to explore these questions. The works utilised voting techniques as the primary mechanism for collective decision making. Analysis demonstrated the effectiveness of a number of particular elements, as well as insights into distinct outcomes of crowd-composition. A central finding was the importance of engaging and managing the attention of crowds, which was shown to be an essential factor in the success of the aforementioned works. To this end, the project led to a number of lessons to share for enhancing this aspect.
University of Southampton
Manghan, Joseph Philip
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Manghan, Joseph Philip
0211286a-2396-4dae-bd6e-14a6371b867a
Oliver, Benjamin
8ecccea4-5de0-404b-8a6a-3b878f359b29
Shlomowitz, Matthew
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Manghan, Joseph Philip (2020) Crowd-composition: exploring the qualities of collective creativity. University of Southampton, Doctoral Thesis, 237pp.

Record type: Thesis (Doctoral)

Abstract

Crowd-composition is the practice of outsourcing a creative task to a crowd, leading to a new musical composition that is assembled and shaped by collective input. Crowdsourcing is a key stimulus. However, whilst crowdsourcing has become a commonplace and well-researched practice, crowd-composition itself remains largely unexplored. This project aimed to consolidate, add to and develop the field. Its central research concern was to investigate properties relating to participation, and in doing so asked:
• How can crowd-composition facilitate meaningful experiences for participants?
• How can crowd-composition lead to musical works or perspectives that are distinct from
sole agent composition?
This led to four original crowd-composition works, submitted as the portfolio component of this doctoral project, which are built on a process of experimentation that sought to explore these questions. The works utilised voting techniques as the primary mechanism for collective decision making. Analysis demonstrated the effectiveness of a number of particular elements, as well as insights into distinct outcomes of crowd-composition. A central finding was the importance of engaging and managing the attention of crowds, which was shown to be an essential factor in the success of the aforementioned works. To this end, the project led to a number of lessons to share for enhancing this aspect.

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Published date: February 2020

Identifiers

Local EPrints ID: 443879
URI: http://eprints.soton.ac.uk/id/eprint/443879
PURE UUID: cc42174c-f680-4e1e-b957-22bda3b63595

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Date deposited: 16 Sep 2020 16:30
Last modified: 16 Mar 2024 08:50

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