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Influencing travel behaviour

Influencing travel behaviour
Influencing travel behaviour
As travel planning’s theoretical underpinnings have broadened from engineering and economics to embrace psychology and sociology, an emphasis has been placed on social marketing and nudge theory. It is argued that this is consistent with a neo-liberal trend towards governing from a distance. Using two case studies, one a qualitative study of reducing short-haul air travel, the other a quantitative study of attempts to reduce local car travel, it is found that actual behaviour change is limited. This seems to arise because behavioural change has been too narrowly defined and overly identified with personal choice.
Policy Press
Barr, Stewart
2b0a6a50-0251-40d2-adfa-4c3001b1b1ca
Preston, John
ef81c42e-c896-4768-92d1-052662037f0b
Barr, Stewart
2b0a6a50-0251-40d2-adfa-4c3001b1b1ca
Preston, John
ef81c42e-c896-4768-92d1-052662037f0b

Barr, Stewart and Preston, John (2019) Influencing travel behaviour. In, Transport Matters. Policy Press. (doi:10.1332/policypress/9781447329558.003.0005).

Record type: Book Section

Abstract

As travel planning’s theoretical underpinnings have broadened from engineering and economics to embrace psychology and sociology, an emphasis has been placed on social marketing and nudge theory. It is argued that this is consistent with a neo-liberal trend towards governing from a distance. Using two case studies, one a qualitative study of reducing short-haul air travel, the other a quantitative study of attempts to reduce local car travel, it is found that actual behaviour change is limited. This seems to arise because behavioural change has been too narrowly defined and overly identified with personal choice.

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Published date: 2019

Identifiers

Local EPrints ID: 444210
URI: http://eprints.soton.ac.uk/id/eprint/444210
PURE UUID: 4967bbd0-8505-4b23-9d3a-ca069f0b4740
ORCID for John Preston: ORCID iD orcid.org/0000-0002-6866-049X

Catalogue record

Date deposited: 01 Oct 2020 16:34
Last modified: 02 Oct 2020 01:36

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Contributors

Author: Stewart Barr
Author: John Preston ORCID iD

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