Airport luxury retail

Pinder, Deborah and Roberts, Joanne (2022) Airport luxury retail. In, Donze, Pierre-Yves, Pouillard, Veronique and Roberts, Joanne (eds.) The Oxford Handbook of Luxury Business. 1 ed. New York. Oxford University Press, 379 - 401.

Abstract

This chapter investigates the development of luxury retailing in the airport from its origins at Shannon airport in 1947, to the establishment of specialist duty-free retailers, and, up to the present-day airport luxury brand stores. The evolution of luxury retailing in the airport has followed the growth in air travel resulting from globalization, the privatization and deregulation of air transport and the rise of low-cost airlines. Airport luxury retailing serves a resilient global market and it is an important source of sales for luxury brand companies. Moreover, luxury brands have recognized the commercial significance and public relations value of an international airport location where they deploy a sophisticated visual language to promote their global brand identity. The distribution of luxury goods in international airports through luxury brand stores and multi-brand duty-free outlets is investigated and consideration is given to the future of luxury in the airport.

Keywords: Luxury, Luxury Brands, Air Travel, International Airport, Duty-free, Travel Retail

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Contributors

Author: Joanne Roberts

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