The University of Southampton
University of Southampton Institutional Repository

Airport luxury retail

Airport luxury retail
Airport luxury retail
This chapter investigates the development of luxury retailing in the airport from its origins at Shannon airport in 1947, to the establishment of specialist duty-free retailers, and, up to the present-day airport luxury brand stores. The evolution of luxury retailing in the airport has followed the growth in air travel resulting from globalization, the privatization and deregulation of air transport and the rise of low-cost airlines. Airport luxury retailing serves a resilient global market and it is an important source of sales for luxury brand companies. Moreover, luxury brands have recognized the commercial significance and public relations value of an international airport location where they deploy a sophisticated visual language to promote their global brand identity. The distribution of luxury goods in international airports through luxury brand stores and multi-brand duty-free outlets is investigated and consideration is given to the future of luxury in the airport.

Keywords: Luxury, Luxury Brands, Air Travel, International Airport, Duty-free, Travel Retail
Luxury, Luxury Brands, Air Travel, International Airport, Duty-free, Travel Retail
Oxford University Press Inc
Pinder, Deborah
14033570-bd32-40f0-8cbc-18b1aaf24a69
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Donze, Pierre-Yves
Pouillard, Veronique
Roberts, Joanne
Pinder, Deborah
14033570-bd32-40f0-8cbc-18b1aaf24a69
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Donze, Pierre-Yves
Pouillard, Veronique
Roberts, Joanne

Pinder, Deborah and Roberts, Joanne (2020) Airport luxury retail. In, Donze, Pierre-Yves, Pouillard, Veronique and Roberts, Joanne (eds.) The Oxford Handbook of Luxury Business. 1 ed. New York. Oxford University Press Inc. (In Press)

Record type: Book Section

Abstract

This chapter investigates the development of luxury retailing in the airport from its origins at Shannon airport in 1947, to the establishment of specialist duty-free retailers, and, up to the present-day airport luxury brand stores. The evolution of luxury retailing in the airport has followed the growth in air travel resulting from globalization, the privatization and deregulation of air transport and the rise of low-cost airlines. Airport luxury retailing serves a resilient global market and it is an important source of sales for luxury brand companies. Moreover, luxury brands have recognized the commercial significance and public relations value of an international airport location where they deploy a sophisticated visual language to promote their global brand identity. The distribution of luxury goods in international airports through luxury brand stores and multi-brand duty-free outlets is investigated and consideration is given to the future of luxury in the airport.

Keywords: Luxury, Luxury Brands, Air Travel, International Airport, Duty-free, Travel Retail

Full text not available from this repository.

More information

Accepted/In Press date: 1 December 2020
Keywords: Luxury, Luxury Brands, Air Travel, International Airport, Duty-free, Travel Retail

Identifiers

Local EPrints ID: 445535
URI: http://eprints.soton.ac.uk/id/eprint/445535
PURE UUID: 09dc366c-c452-41ac-a6ae-09ea04affb58
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 15 Dec 2020 17:30
Last modified: 18 Feb 2021 17:21

Export record

Contributors

Author: Deborah Pinder
Author: Joanne Roberts ORCID iD
Editor: Pierre-Yves Donze
Editor: Veronique Pouillard
Editor: Joanne Roberts

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×