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Luxury, craft, creativity and innovation

Luxury, craft, creativity and innovation
Luxury, craft, creativity and innovation
Although often associated with the preservation of traditional craft skills, luxury is simultaneously linked to creativity and innovation in terms of new and technologically advanced goods. This chapter identifies how the timelessness of craftsmanship relates to creativity and innovation in the production of luxury branded goods from bespoke shoes and silk scarves to luxury cars. Drawing on relevant academic literature from the fields of craft, creativity, and innovation, together with the exploration of examples derived from secondary sources, the chapter sheds light on the connections and tensions between these three attributes of present-day luxury branded goods. The analysis presented provides insight into the varied and often complex connections between craft, creativity and innovation in the context of the production of luxury branded goods.
Luxury, Luxury Brands, Crafts, Creativity, Innovation
Oxford University Press Inc
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Donze, Pierre-Yves
Pouillard, Veronique
Roberts, Joanne
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Donze, Pierre-Yves
Pouillard, Veronique
Roberts, Joanne

Roberts, Joanne (2020) Luxury, craft, creativity and innovation. In, Donze, Pierre-Yves, Pouillard, Veronique and Roberts, Joanne (eds.) The Oxford Handbook of Luxury Business. 1 ed. New York. Oxford University Press Inc. (In Press)

Record type: Book Section

Abstract

Although often associated with the preservation of traditional craft skills, luxury is simultaneously linked to creativity and innovation in terms of new and technologically advanced goods. This chapter identifies how the timelessness of craftsmanship relates to creativity and innovation in the production of luxury branded goods from bespoke shoes and silk scarves to luxury cars. Drawing on relevant academic literature from the fields of craft, creativity, and innovation, together with the exploration of examples derived from secondary sources, the chapter sheds light on the connections and tensions between these three attributes of present-day luxury branded goods. The analysis presented provides insight into the varied and often complex connections between craft, creativity and innovation in the context of the production of luxury branded goods.

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More information

Accepted/In Press date: 6 November 2020
Keywords: Luxury, Luxury Brands, Crafts, Creativity, Innovation

Identifiers

Local EPrints ID: 445536
URI: http://eprints.soton.ac.uk/id/eprint/445536
PURE UUID: ff5716e1-0e87-48b2-a154-56f14e6d3313
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 15 Dec 2020 17:30
Last modified: 18 Feb 2021 17:21

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