Memory color
Memory color
A memory color is the color a beholder considers to be characteristic for an object based on their experience with that object. For example, the memory color of a banana is yellow for most people because they associate a banana with yellow in their memory.
color perception, Cognition, memory
Springer Berlin, Heidelberg
Witzel, Christoph
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Gegenfurtner, Karl R.
4a15dafb-60db-41c6-a845-b0f37bee8d3e
Witzel, Christoph
dfb994f1-7007-441a-9e1a-ddb167f44166
Gegenfurtner, Karl R.
4a15dafb-60db-41c6-a845-b0f37bee8d3e
Witzel, Christoph and Gegenfurtner, Karl R.
(2020)
Memory color.
In,
Shamey, Renzo
(ed.)
Encyclopedia of Color Science and Technology.
Berlin.
Springer Berlin, Heidelberg.
(doi:10.1007/978-3-642-27851-8_58-9).
Record type:
Book Section
Abstract
A memory color is the color a beholder considers to be characteristic for an object based on their experience with that object. For example, the memory color of a banana is yellow for most people because they associate a banana with yellow in their memory.
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More information
Accepted/In Press date: 13 August 2020
e-pub ahead of print date: 3 December 2020
Keywords:
color perception, Cognition, memory
Identifiers
Local EPrints ID: 445615
URI: http://eprints.soton.ac.uk/id/eprint/445615
PURE UUID: 5cc7ce77-b130-47df-9d19-1e1b9fec9c56
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Date deposited: 18 Dec 2020 17:30
Last modified: 17 Mar 2024 04:00
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Contributors
Author:
Karl R. Gegenfurtner
Editor:
Renzo Shamey
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