The University of Southampton
University of Southampton Institutional Repository
Warning ePrints Soton is experiencing an issue with some file downloads not being available. We are working hard to fix this. Please bear with us.

Nonprofit organizations and social-alliance portfolio size: evidence from website content

Nonprofit organizations and social-alliance portfolio size: evidence from website content
Nonprofit organizations and social-alliance portfolio size: evidence from website content
Business-Nonprofit Partnership (BNP) has been widely regarded as a vital approach for public value creation and social innovation. At the same time, many studies show a positive association between the size of an organization's portfolio of partners and its overall performance and innovation. Building on these insights, we contribute to the BNP literature by drawing on the relational view to theorize and empirically examine the conditions that underpin the effectiveness of nonprofit organizations (NPOs) in establishing collaborative linkages with the private sector (i.e. to determine the size of their portfolio of business partners). Data were compiled from the websites of NPOs (n = 102) that were collaborating with FTSE 100 companies. The results of regression analysis show that the ability of NPOs to deliver economic rent (to business partners) and to establish calculative trust (pre-collaboration trust) is positively associated with their portfolio size. Furthermore, the results indicate that the ability to create social value is also positively associated with portfolio size but only for larger NPOs, and that the delivery of collaboration options is negatively associated with portfolio size. We discuss these findings in relation to their implications for research and practice.
Nonprofit-business collaboration, Organizational sustainability, Relational view, Social innovation, Website content analysis
0019-8501
147-160
Al-Tabbaa, Omar
805160fe-65b9-4881-8be2-e8aff0f98d38
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Konara, Palitha
5cf8e3b0-c465-4c79-9dea-ec6c66f0548d
Leach, Desmond
04baefa2-7141-471d-bd8c-6cb6057135e2
Al-Tabbaa, Omar
805160fe-65b9-4881-8be2-e8aff0f98d38
Lopez, Carmen
f11f88d5-36c4-4beb-a4c5-ceb16a6df19c
Konara, Palitha
5cf8e3b0-c465-4c79-9dea-ec6c66f0548d
Leach, Desmond
04baefa2-7141-471d-bd8c-6cb6057135e2

Al-Tabbaa, Omar, Lopez, Carmen, Konara, Palitha and Leach, Desmond (2021) Nonprofit organizations and social-alliance portfolio size: evidence from website content. Industrial Marketing Management, 93, 147-160. (doi:10.1016/j.indmarman.2020.12.006).

Record type: Article

Abstract

Business-Nonprofit Partnership (BNP) has been widely regarded as a vital approach for public value creation and social innovation. At the same time, many studies show a positive association between the size of an organization's portfolio of partners and its overall performance and innovation. Building on these insights, we contribute to the BNP literature by drawing on the relational view to theorize and empirically examine the conditions that underpin the effectiveness of nonprofit organizations (NPOs) in establishing collaborative linkages with the private sector (i.e. to determine the size of their portfolio of business partners). Data were compiled from the websites of NPOs (n = 102) that were collaborating with FTSE 100 companies. The results of regression analysis show that the ability of NPOs to deliver economic rent (to business partners) and to establish calculative trust (pre-collaboration trust) is positively associated with their portfolio size. Furthermore, the results indicate that the ability to create social value is also positively associated with portfolio size but only for larger NPOs, and that the delivery of collaboration options is negatively associated with portfolio size. We discuss these findings in relation to their implications for research and practice.

Text
IMM.2021._Altabbaa_et_al._Open_Access - Accepted Manuscript
Restricted to Repository staff only until 25 January 2023.
Request a copy
Text
IMM.2021. Altabbaa et al._Open Access
Restricted to Repository staff only
Request a copy

More information

Accepted/In Press date: 22 December 2020
e-pub ahead of print date: 25 January 2021
Keywords: Nonprofit-business collaboration, Organizational sustainability, Relational view, Social innovation, Website content analysis

Identifiers

Local EPrints ID: 446679
URI: http://eprints.soton.ac.uk/id/eprint/446679
ISSN: 0019-8501
PURE UUID: c0f8e36b-410c-4946-b23b-c232fe3042d6
ORCID for Carmen Lopez: ORCID iD orcid.org/0000-0002-5510-1920

Catalogue record

Date deposited: 17 Feb 2021 17:34
Last modified: 26 Nov 2021 03:20

Export record

Altmetrics

Contributors

Author: Omar Al-Tabbaa
Author: Carmen Lopez ORCID iD
Author: Palitha Konara
Author: Desmond Leach

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×