The University of Southampton
University of Southampton Institutional Repository

(Re)presentation of women in Indian accountancy bodies' websites.

(Re)presentation of women in Indian accountancy bodies' websites.
(Re)presentation of women in Indian accountancy bodies' websites.
Purpose - The purpose of this paper is to explore the representation of women in two Indian accounting professional bodies? websites; The Institute of Chartered Accountants of India (ICAI), and The Institute of Cost and Works Accountants of India (ICWAI). Design /methodology/approach ? The paper uses content analysis to explore the content of the websites of the ICAI and ICWAI. The paper provides a multi-disciplinary framework to explore the Indian accountancy bodies? presentation of self through their websites. Findings- The paper finds that the two Indian bodies appear to be visibly masculine; the representation of women in these two websites is either weak or non-existent. Further, the paper finds that the language used in these sites largely excludes women by referring predominately to the masculine as representing the norm. Research limitations - The content analysis has its own inherent limitations, together with the use of the information contained on the websites. Practical implications ? The paper has important practical implications for policy initiatives. It argues for greater consistency in the use of inclusive language and for careful consideration of the ways that women are portrayed on the websites. Originality/value- The value of this paper rests on the exploration of the two Indian accountancy bodies? websites and in encouraging debate on women?s professional accountancy issues, in a country which is increasingly driven by globalised market forces.
Accounting, Content analysis, Gender, ICAI (India), ICWAI, Indian accountancy bodies, Websites.
329-352
Kyriacou, Orthodoxia
39e9af22-8577-45c7-9dc9-60303ef1fafc
Baskaran, Angathevar
2fbc6272-3299-4f72-ba2e-228e86b44ff7
Pancholi, Jatin
42fb2152-3fb4-4597-9e0a-e7b259aa5954
Kyriacou, Orthodoxia
39e9af22-8577-45c7-9dc9-60303ef1fafc
Baskaran, Angathevar
2fbc6272-3299-4f72-ba2e-228e86b44ff7
Pancholi, Jatin
42fb2152-3fb4-4597-9e0a-e7b259aa5954

Kyriacou, Orthodoxia, Baskaran, Angathevar and Pancholi, Jatin (2010) (Re)presentation of women in Indian accountancy bodies' websites. Qualitative Research in Accounting and Management, 7 (3), 329-352. (doi:10.1108/11766091011072783/full/html).

Record type: Article

Abstract

Purpose - The purpose of this paper is to explore the representation of women in two Indian accounting professional bodies? websites; The Institute of Chartered Accountants of India (ICAI), and The Institute of Cost and Works Accountants of India (ICWAI). Design /methodology/approach ? The paper uses content analysis to explore the content of the websites of the ICAI and ICWAI. The paper provides a multi-disciplinary framework to explore the Indian accountancy bodies? presentation of self through their websites. Findings- The paper finds that the two Indian bodies appear to be visibly masculine; the representation of women in these two websites is either weak or non-existent. Further, the paper finds that the language used in these sites largely excludes women by referring predominately to the masculine as representing the norm. Research limitations - The content analysis has its own inherent limitations, together with the use of the information contained on the websites. Practical implications ? The paper has important practical implications for policy initiatives. It argues for greater consistency in the use of inclusive language and for careful consideration of the ways that women are portrayed on the websites. Originality/value- The value of this paper rests on the exploration of the two Indian accountancy bodies? websites and in encouraging debate on women?s professional accountancy issues, in a country which is increasingly driven by globalised market forces.

This record has no associated files available for download.

More information

Published date: 2010
Keywords: Accounting, Content analysis, Gender, ICAI (India), ICWAI, Indian accountancy bodies, Websites.

Identifiers

Local EPrints ID: 446694
URI: http://eprints.soton.ac.uk/id/eprint/446694
PURE UUID: c82c4194-7fe5-42d7-944b-84ba6204c0e2
ORCID for Jatin Pancholi: ORCID iD orcid.org/0000-0003-1858-2849

Catalogue record

Date deposited: 18 Feb 2021 17:30
Last modified: 28 Apr 2022 02:30

Export record

Altmetrics

Contributors

Author: Orthodoxia Kyriacou
Author: Angathevar Baskaran
Author: Jatin Pancholi ORCID iD

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×