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The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business
The Oxford Handbook of Luxury Business
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. The handbook is organized in five parts following the general introduction: part I introduces the Conceptual Foundations and the Evolution of the Luxury Industry, with a focus on the historical development of luxury and luxury business. Part II discusses Producing Luxury, with chapters on supply chain management, creativity and innovation, licensing, and systemic strategy. Part III tackles Luxury Branding and Marketing, including chapters on brand extension, heritage, consumer perception, and cooperation with artists. Part IV covers Distributing Luxury and analyses the role played by the major channels of distribution, like department stores, mono-brand stores, airport duty-free, and discusses intellectual property and country-of-origin labels. Part V concerns Globalization and Markets and includes chapters on the major luxury goods markets: the US and Western Europe, Japan, China, and India. Finally, part VI focuses on a broad variety of issues related to Morality, Inequality, and Environmental Sustainability. It discusses in particular inequality, counterfeiting, corruption, environment, and digitalization. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Luxury, Business, Management, Globalization, Value creation, Status
Oxford University Press Inc
Donze, Pierre-Yves
850e0069-a8b3-4117-ae80-fa558c0182b1
Pouillard, Veronique
eb52f539-a2ba-4e31-91ad-b99a613f4836
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Donze, Pierre-Yves
850e0069-a8b3-4117-ae80-fa558c0182b1
Pouillard, Veronique
eb52f539-a2ba-4e31-91ad-b99a613f4836
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf

Donze, Pierre-Yves, Pouillard, Veronique and Roberts, Joanne (eds.) (2020) The Oxford Handbook of Luxury Business , 1 ed. New York. Oxford University Press Inc, 634pp.

Record type: Book

Abstract

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. The handbook is organized in five parts following the general introduction: part I introduces the Conceptual Foundations and the Evolution of the Luxury Industry, with a focus on the historical development of luxury and luxury business. Part II discusses Producing Luxury, with chapters on supply chain management, creativity and innovation, licensing, and systemic strategy. Part III tackles Luxury Branding and Marketing, including chapters on brand extension, heritage, consumer perception, and cooperation with artists. Part IV covers Distributing Luxury and analyses the role played by the major channels of distribution, like department stores, mono-brand stores, airport duty-free, and discusses intellectual property and country-of-origin labels. Part V concerns Globalization and Markets and includes chapters on the major luxury goods markets: the US and Western Europe, Japan, China, and India. Finally, part VI focuses on a broad variety of issues related to Morality, Inequality, and Environmental Sustainability. It discusses in particular inequality, counterfeiting, corruption, environment, and digitalization. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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More information

Published date: 2020
Keywords: Luxury, Business, Management, Globalization, Value creation, Status

Identifiers

Local EPrints ID: 447284
URI: http://eprints.soton.ac.uk/id/eprint/447284
PURE UUID: f546b9a7-5265-4492-ad39-45671dbef1c5
ORCID for Joanne Roberts: ORCID iD orcid.org/0000-0001-5337-1698

Catalogue record

Date deposited: 08 Mar 2021 17:33
Last modified: 06 Sep 2022 01:45

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Contributors

Editor: Pierre-Yves Donze
Editor: Veronique Pouillard
Editor: Joanne Roberts ORCID iD

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