The Oxford Handbook of Luxury Business

Donze, Pierre-Yves, Pouillard, Veronique and Roberts, Joanne (eds.) (2020) The Oxford Handbook of Luxury Business , 1 ed. New York. Oxford University Press Inc, 634pp.

Abstract

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. The handbook is organized in five parts following the general introduction: part I introduces the Conceptual Foundations and the Evolution of the Luxury Industry, with a focus on the historical development of luxury and luxury business. Part II discusses Producing Luxury, with chapters on supply chain management, creativity and innovation, licensing, and systemic strategy. Part III tackles Luxury Branding and Marketing, including chapters on brand extension, heritage, consumer perception, and cooperation with artists. Part IV covers Distributing Luxury and analyses the role played by the major channels of distribution, like department stores, mono-brand stores, airport duty-free, and discusses intellectual property and country-of-origin labels. Part V concerns Globalization and Markets and includes chapters on the major luxury goods markets: the US and Western Europe, Japan, China, and India. Finally, part VI focuses on a broad variety of issues related to Morality, Inequality, and Environmental Sustainability. It discusses in particular inequality, counterfeiting, corruption, environment, and digitalization. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

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Contributors

Editor: Joanne Roberts

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