Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer’s state anxiety and purchase intention
Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer’s state anxiety and purchase intention
Grounded in the Uses and Gratifications (U&G) theory, this paper attempts to explore the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores; it also aims to answer if in-store consumers should be encouraged to use smartphones. Through designing a mixed-method research, a micro-ethnography study was undertaken before statistically examining the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications could reduce consumer’s state anxiety while social gratifications do not leave any impact. Higher level of state anxiety could undermine consumer’s in-store purchase intention.
Uses and Gratifications (U&G) Theory, Smartphone Uses In-store, Consumer Shopping Journey, Consumer’s State Anxiety, In-store Purchase Intention
209-217
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Chen, Steve Chenghao
dfd8b088-3448-4949-b8f5-9cff00748a20
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
15 December 2019
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Chen, Steve Chenghao
dfd8b088-3448-4949-b8f5-9cff00748a20
Krasonikolakis, Ioannis
44f93e0c-6fef-4b6c-a45b-78865a448223
Lyu, Daisy, Chen, Steve Chenghao and Krasonikolakis, Ioannis
(2019)
Smartphone uses in brick-and-mortar retailing stores: gratifications as antecedents of consumer’s state anxiety and purchase intention.
The 19th International Conference on Electronic Business<br/>ICEB, Newcastle, UK, Newcastle, United Kingdom.
08 - 12 Dec 2019.
.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Grounded in the Uses and Gratifications (U&G) theory, this paper attempts to explore the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores; it also aims to answer if in-store consumers should be encouraged to use smartphones. Through designing a mixed-method research, a micro-ethnography study was undertaken before statistically examining the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications could reduce consumer’s state anxiety while social gratifications do not leave any impact. Higher level of state anxiety could undermine consumer’s in-store purchase intention.
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Published date: 15 December 2019
Venue - Dates:
The 19th International Conference on Electronic Business<br/>ICEB, Newcastle, UK, Newcastle, United Kingdom, 2019-12-08 - 2019-12-12
Keywords:
Uses and Gratifications (U&G) Theory, Smartphone Uses In-store, Consumer Shopping Journey, Consumer’s State Anxiety, In-store Purchase Intention
Identifiers
Local EPrints ID: 449298
URI: http://eprints.soton.ac.uk/id/eprint/449298
PURE UUID: cd93ee5c-b372-4f19-a7f9-dfed24e4dc2e
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Date deposited: 21 May 2021 16:33
Last modified: 30 Nov 2024 03:05
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Contributors
Author:
Steve Chenghao Chen
Author:
Ioannis Krasonikolakis
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