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Smartphone Uses in Brick-and-mortar Retailing Stores: Gratifications as Antecedents of Consumer’s State Anxiety and Purchase Intention

Smartphone Uses in Brick-and-mortar Retailing Stores: Gratifications as Antecedents of Consumer’s State Anxiety and Purchase Intention
Smartphone Uses in Brick-and-mortar Retailing Stores: Gratifications as Antecedents of Consumer’s State Anxiety and Purchase Intention
Grounded in the Uses and Gratifications (U&G) theory, this paper investigates the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores, and explores whether in-store consumers should be encouraged to use smartphones. Through a mixed-method research, we followed a micro-ethnography approach along with a survey to examine the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications reduce consumer’s state anxiety while social gratifications do not have any impact. Higher level of state anxiety undermines consumer’s in-store purchase intention.
Lyu, Jing
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Chen, Steve Chenghao
dfd8b088-3448-4949-b8f5-9cff00748a20
KRASONIKOLAKIS, IOANNIS
44f93e0c-6fef-4b6c-a45b-78865a448223
Lyu, Jing
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
Chen, Steve Chenghao
dfd8b088-3448-4949-b8f5-9cff00748a20
KRASONIKOLAKIS, IOANNIS
44f93e0c-6fef-4b6c-a45b-78865a448223

Lyu, Jing, Chen, Steve Chenghao and KRASONIKOLAKIS, IOANNIS (2019) Smartphone Uses in Brick-and-mortar Retailing Stores: Gratifications as Antecedents of Consumer’s State Anxiety and Purchase Intention. The 19th International Conference on Electronic Business<br/>ICEB, Newcastle, UK, Newcastle, United Kingdom. 08 - 12 Dec 2019. 10 pp .

Record type: Conference or Workshop Item (Paper)

Abstract

Grounded in the Uses and Gratifications (U&G) theory, this paper investigates the distinctive smartphone uses and consumers’ expected gratifications during a shopping journey in brick-and-mortar retailing stores, and explores whether in-store consumers should be encouraged to use smartphones. Through a mixed-method research, we followed a micro-ethnography approach along with a survey to examine the relationships between the constructs through Structural Equation Modeling (SEM). The results indicate that smartphone’s utilitarian and hedonic gratifications reduce consumer’s state anxiety while social gratifications do not have any impact. Higher level of state anxiety undermines consumer’s in-store purchase intention.

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Published date: 2019
Venue - Dates: The 19th International Conference on Electronic Business<br/>ICEB, Newcastle, UK, Newcastle, United Kingdom, 2019-12-08 - 2019-12-12

Identifiers

Local EPrints ID: 449298
URI: http://eprints.soton.ac.uk/id/eprint/449298
PURE UUID: cd93ee5c-b372-4f19-a7f9-dfed24e4dc2e
ORCID for Jing Lyu: ORCID iD orcid.org/0000-0002-9839-8891

Catalogue record

Date deposited: 21 May 2021 16:33
Last modified: 22 May 2021 02:03

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Contributors

Author: Jing Lyu ORCID iD
Author: Steve Chenghao Chen
Author: IOANNIS KRASONIKOLAKIS

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