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Small firms' non-market strategies in response to dysfunctional institutional settings of emerging markets

Small firms' non-market strategies in response to dysfunctional institutional settings of emerging markets
Small firms' non-market strategies in response to dysfunctional institutional settings of emerging markets
Institutional settings in emerging markets are often plagued by state actors exploiting the vulnerability of resource-constrained small and medium sized enterprises (SMEs). Whilst we know a great deal about how large firms use non-market strategies (NMS) to navigate such institutional spaces, current knowledge of such strategies in connection with SMEs remains limited. Using in-depth interview data from a wide range of actors in Russia, we reveal the predatory behavior of state actors and how, in response, SMEs develop NMS to respond to fluctuating institutional conditions. We underline four forms of institutional predatory behaviors comprising shifting the rules of the game; privatizing power; selectively using/abusing laws; and normalizing informalities. In turn, we identify how SMEs variously adopt NMS to tackle these predatory strategies; namely deflection, alliance, concealment and internationalization. We highlight how SMEs learn to navigate, and ultimately to overcome, dysfunctional and fragile institutional conditions of emerging markets through the pursuit of particular NMS.
Emerging markets, Institutions, Internationalization, Non-market strategies, Qualitative study, SMEs
0969-5931
Rodgers, Peter
78e39552-3d65-4b44-b0e1-10043ba3ff5d
Vershinina, Natalia
fe77f045-6b81-4949-8855-53367896bf76
Khan, Zaheer
f14a56b1-d702-42be-bdc7-2782a866d8a1
Stokes, Peter
cc8ab899-3267-4f64-a9e4-eef9f4493762
Rodgers, Peter
78e39552-3d65-4b44-b0e1-10043ba3ff5d
Vershinina, Natalia
fe77f045-6b81-4949-8855-53367896bf76
Khan, Zaheer
f14a56b1-d702-42be-bdc7-2782a866d8a1
Stokes, Peter
cc8ab899-3267-4f64-a9e4-eef9f4493762

Rodgers, Peter, Vershinina, Natalia, Khan, Zaheer and Stokes, Peter (2022) Small firms' non-market strategies in response to dysfunctional institutional settings of emerging markets. International Business Review, 31 (4), [101891]. (doi:10.1016/j.ibusrev.2021.101891).

Record type: Article

Abstract

Institutional settings in emerging markets are often plagued by state actors exploiting the vulnerability of resource-constrained small and medium sized enterprises (SMEs). Whilst we know a great deal about how large firms use non-market strategies (NMS) to navigate such institutional spaces, current knowledge of such strategies in connection with SMEs remains limited. Using in-depth interview data from a wide range of actors in Russia, we reveal the predatory behavior of state actors and how, in response, SMEs develop NMS to respond to fluctuating institutional conditions. We underline four forms of institutional predatory behaviors comprising shifting the rules of the game; privatizing power; selectively using/abusing laws; and normalizing informalities. In turn, we identify how SMEs variously adopt NMS to tackle these predatory strategies; namely deflection, alliance, concealment and internationalization. We highlight how SMEs learn to navigate, and ultimately to overcome, dysfunctional and fragile institutional conditions of emerging markets through the pursuit of particular NMS.

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Accepted/In Press date: 18 June 2021
e-pub ahead of print date: 26 June 2021
Published date: 1 August 2022
Additional Information: Publisher Copyright: © 2021 Elsevier Ltd
Keywords: Emerging markets, Institutions, Internationalization, Non-market strategies, Qualitative study, SMEs

Identifiers

Local EPrints ID: 449918
URI: http://eprints.soton.ac.uk/id/eprint/449918
ISSN: 0969-5931
PURE UUID: 303e9ade-5d67-4420-949b-8d817b5af639

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Date deposited: 25 Jun 2021 16:31
Last modified: 17 Mar 2024 06:39

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Contributors

Author: Peter Rodgers
Author: Natalia Vershinina
Author: Zaheer Khan
Author: Peter Stokes

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