Can you hear me now? Grassroots organizations’ paradoxical influence strategies
Can you hear me now? Grassroots organizations’ paradoxical influence strategies
During recent years, we have witnessed growing scholarly interest in, and attention to, grassroots organizations (GROs) and the strategies that they use to gain voice and influence. This has largely been at odds with mainstream management literature which tends to examine larger actors such as multinational firms and prominent international nongovernmental organizations (NGOs). By challenging this mainstream perspective, we wanted to understand what makes GROs able to punch above their weight in influencing large corporations.
Chowdhury, Rashedur
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Kourula, Arno
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Siltaoja, Marjo
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22 September 2021
Chowdhury, Rashedur
d9c0a66a-90d6-46e3-8855-945863126c30
Kourula, Arno
5b479a4a-4317-4fc1-9a75-ba145121e4a4
Siltaoja, Marjo
6800ed3b-944b-4008-8f52-a860750e11b5
Chowdhury, Rashedur, Kourula, Arno and Siltaoja, Marjo
(2021)
Can you hear me now? Grassroots organizations’ paradoxical influence strategies.
Business & Society.
Abstract
During recent years, we have witnessed growing scholarly interest in, and attention to, grassroots organizations (GROs) and the strategies that they use to gain voice and influence. This has largely been at odds with mainstream management literature which tends to examine larger actors such as multinational firms and prominent international nongovernmental organizations (NGOs). By challenging this mainstream perspective, we wanted to understand what makes GROs able to punch above their weight in influencing large corporations.
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Accepted/In Press date: 22 September 2021
Published date: 22 September 2021
Identifiers
Local EPrints ID: 451529
URI: http://eprints.soton.ac.uk/id/eprint/451529
ISSN: 0007-6503
PURE UUID: d6003940-d876-429a-b869-fbaf26f0e8dd
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Date deposited: 05 Oct 2021 19:28
Last modified: 16 Mar 2024 14:07
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Contributors
Author:
Rashedur Chowdhury
Author:
Arno Kourula
Author:
Marjo Siltaoja
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