Climats and the crafting of heritage value in burgundy terroir
Climats and the crafting of heritage value in burgundy terroir
On 4 July 2015, during a session of the 39th World Heritage committee1 held in Bonn (Germany), the climats de Bourgogne was added to the UNESCO World Heritage list as cultural landscape. This recognition was the result of a long campaign to consolidate Burgundy’s position within changing global wine market. Over the last decade the region has witnessed the orchestration of a new cultural visual imaginary focused on climats, landscape and labour. As a result of this heritagisation process, Burgundy wines and vineyards have acquired a new economic value which has exacerbated some of the paradoxes attached to globalisation and, in particular, the dialectics of enduring histories of craft production, privileged consumption and increase corporate ownership. Abandoning the language of terroir and tradition, a new aesthetic and visual discourse centred on climats has developed around those highly values places. By examining the wide range of strategies deployed by local wine elites, producers and wine cultural mediators, the article seeks to analyse how these new values are crafted globally through the telling and retelling of the climats stories. vineyards and hospitality- will be discussed in the context of capitalism and theory of value.
Demossier, Marion
0a637e19-027f-4b47-9f4e-e693c6a8519e
15 August 2021
Demossier, Marion
0a637e19-027f-4b47-9f4e-e693c6a8519e
Demossier, Marion
(2021)
Climats and the crafting of heritage value in burgundy terroir.
In,
Charters, Steve, Demossier, Marion, Dutton, Jacqueline, Harding, Graham, Smith Maguire, Jennifer, Marks, Denton and Unwin, Tim
(eds.)
The Routledge Handbook of Wine and Culture.
1 ed.
Routledge.
Record type:
Book Section
Abstract
On 4 July 2015, during a session of the 39th World Heritage committee1 held in Bonn (Germany), the climats de Bourgogne was added to the UNESCO World Heritage list as cultural landscape. This recognition was the result of a long campaign to consolidate Burgundy’s position within changing global wine market. Over the last decade the region has witnessed the orchestration of a new cultural visual imaginary focused on climats, landscape and labour. As a result of this heritagisation process, Burgundy wines and vineyards have acquired a new economic value which has exacerbated some of the paradoxes attached to globalisation and, in particular, the dialectics of enduring histories of craft production, privileged consumption and increase corporate ownership. Abandoning the language of terroir and tradition, a new aesthetic and visual discourse centred on climats has developed around those highly values places. By examining the wide range of strategies deployed by local wine elites, producers and wine cultural mediators, the article seeks to analyse how these new values are crafted globally through the telling and retelling of the climats stories. vineyards and hospitality- will be discussed in the context of capitalism and theory of value.
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DEMOSSIERClimats and the recrafting ofheritage valueFINALDRAFT
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Submitted date: 15 August 2021
Published date: 15 August 2021
Identifiers
Local EPrints ID: 451920
URI: http://eprints.soton.ac.uk/id/eprint/451920
PURE UUID: ee9826bb-a596-44a2-bae1-8086c5c35d26
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Date deposited: 03 Nov 2021 17:34
Last modified: 17 Mar 2024 03:27
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Contributors
Editor:
Steve Charters
Editor:
Marion Demossier
Editor:
Jacqueline Dutton
Editor:
Graham Harding
Editor:
Jennifer Smith Maguire
Editor:
Denton Marks
Editor:
Tim Unwin
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